Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts

Sunday, August 11, 2013

Interesting Clippings #17: Historical Uses of Cod Liver Oil

Ambler Gazette
Nov 3, 1898, p8
Cod liver oil is high in omega-3 as well as vitamin A and D. The health benefits of omega-3 are a relatively modern discovery, it's popularity skyrocketing only in the last couple decades. But historically, the vitamin content of cod liver oil was understood and it's for this reason that cod liver oil was often marketed as cures and treatment for a number of different ailments with varied results.

Today, cod liver oil is still used to aid in the treatment of arthritis and multiple sclerosis and one study has even suggested that it may also aid in the treatment of cancer, though this is not to say these diseases can be treated with cod liver oil alone! Cod liver oil is also recommended to be taken during pregnancy as it's believed to reduce the risk of diabetes.

Ambler Gazette
July 30, 1896
page 4
Historically, it was marketed to treat or cure anything from the common cold and poor digestion to tuberculosis and pulmonary problems but how effective it was is really open to debate. We know today that tuberculosis is a bacteria that is easily treatable with antibiotics and therefore has been nearly eradicated from the developed world. So could omega-3 and vitamins really cure a bacterial disease? Probably not but they could have helped boost one's general health and immune system, which may have aided in one's natural recovery.

Granted, I'm certainly no medical expert but I recently read Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today which talks a lot about how our resistance to certain infectious diseases grew over centuries and in addition, how infectious diseases were forced to become weaker so that they might spread more easily and survive. Because of both of these natural occurrences, many diseases which were once extremely fatal had a relatively low mortality rate later in history, despite a lack of effective medical treatment. Therefore, it's somewhat understandable how and why people of the past believed in treatments which we now know probably did little to nothing. Over time, it could have been said "since the use of cod liver oil, mortality rates for tuberculosis have dropped by x%" when in reality, they were just seeing a natural decline over time. This is why we still shouldn't jump to conclusions when we see all these statistics about modern medical treatments too - it's difficult to know for sure when we're seeing a direct cause and effect rather than there being other influences at work.

Scott's Emulsion, as seen advertised in these historical newspaper clippings, is actually still in production, although I imagine they no longer market it as a cure for tuberculosis!

Saturday, March 9, 2013

Interesting Clippings #11: Remember Your Deceased

The Pittsburgh Press, December 9, 1913.
While I was looking for an obituary in the Pittsburgh Press of my 2nd great grandmother, the one who died of acute alcoholism, I spotted an interested ad beneath the list of death notices in which a photographer was advertising his services to photograph the deceased or floral offerings. It may seem morbid and wildly inappropriate to take a photo of a corpse to us but in history, post-mortem photography was acceptable to society when often, it may be the only photograph of a loved one the family might have. It's popularity decreased in the 20th century with the introduction of "snapshot" cameras like the Kodak Brownie in 1900 which made photography easy and affordable to the masses. So I was a little surprised to see this advertised in 1913 but Wikipedia assures me that formal memorial pictures were still being produced into the 20th century.

On another note, I feel like the genealogy gods are against me today. My 2nd great grandmother Anna Jane (Russell) Bauer died December 7, 1913 in Pittsburgh and I was hoping to find an obituary in the Pittsburgh Press from December 8th or 9th (hence how I found today's interesting clipping), but probably more likely the 8th. Frustratingly, the paper for December 8th and only December 8th, of all days, is missing! The 9th has no obituary for her. I even checked the 10th but by then, there don't seem to be any listings going back as far as the 7th. I actually didn't have high hopes for finding an obituary for Anna, simply because I'm pretty confident she was disowned by her family and died alone. They did not even pay for her to have a headstone. But I thought maybe even the lack of an obituary would give me more insight into just how strongly her family felt about their detachment from her. However, I can't even confirm that there was no obituary since the one paper I need to see is missing!


Tuesday, November 20, 2012

Interesting Clippings #4

Ambler Gazette
August 24, 1916 - Page 8
Snellenburg's, once the largest clothing manufacturer in the world, was a wholesale clothing manufacturer and later, a middle class department store based in Philadelphia. The company was founded in 1869 on South Street until it moved to Market Street, the shopping hub, in 1889 and developed into a true department store. It eventually closed in 1962. I'd never heard of it until I spotted the ad in the Ambler Gazette to the right; having been born in the early 1980s myself, why would I have heard of it? But it saddens me to think the next generations will equally never have heard of Strawbridge's (below), another long running Philadelphia based department store. Founded in the 1860's as a dry goods store, it closed only 6 years ago in 2006. I was personally very disappointed as Strawbridge's was one of my favorite department stores. So let's not forget Snellenburg's either.

The buildings that had been Snellenburg's factory and warehouse in Philly are now on the National Register of Historic Places but the flagship store building had since been torn down. Snellenburg's suburban locations were sold to Lit Brothers, yet another Philly department store which was founded a little later in 1893 and closed in 1977.

Ambler Gazette
May 14, 1896
Page 2
Also noteworthy is Wanamaker's (left), the very first department store in Philadelphia and one of the earliest in the United States. It originally opened as a men's clothing store in 1876 in time for Philadelphia's Centennial Exposition, the first world fair in America. However, in 1877, it was expanded to include additional departments, making it the first true "modern-day" department store in Philadelphia and possibly America, though the term "department store" did not come into use until the mid-1880's. Wanamaker's ambition was to create a "Grand Depot" similar to London's Royal Exchange. It was eventually taken over by Hecht's, now Macy's, in 1995. The building was the former Pennsylvania Railroad Station and is still in use today as Macy's so if you'd like to see a little piece of history, just go for a bit of shopping! 

Department stores fascinate me from a historical point of view, since many of those still in business today were founded in the mid to late 19th century. It's a shame to see such long running businesses close down. 

For more information on the history of department stores, particularly in Philadelphia, check out this excellent and much more detailed article from Encyclopedia of Greater Philadelphia. I mostly just wanted to share these clippings, the second of which is particularly interesting because of how large and detailed it is.

It's interesting to note that the BBC are currently running a historical drama called "The Paradise", which is centered on a fictional early department store in northern England, in an undisclosed fictional town, though it's filmed at Lambton Castle. For those interested in the development of the department store, this is definitely a fun show to watch, though I don't know if it's being aired in the US yet.

Monday, November 19, 2012

Interesting Clipping #3

Having trouble deciding what to get people for Christmas? Here's some ideas - if you lived in 1914, of course:


How much things have changed. "Rubbers" now mean something entirely different and I had to Google "gum boots" (rain boots, better known in England as "Wellies"). I assume "arctics" are like snow boots.


Note: It's purely coincidental the last two posts have been about shoes.

Sunday, November 18, 2012

Interesting Clipping #2

I know throughout various periods of history, the high heel has not been foreign to men's fashion. But I would have thought that heels were well out of fashion for men by the early 20th century so this ad from the Ambler Gazette June 6, 1912, page 5 surprised me:


It seems a bit high for the 20th century. It does say "A 'vanity' style for young men who delight in wearing 'something different'." Hmm, maybe a little too different! Or was this a subtle way of marketing to short men? Anyone know more about this topic?

Saturday, November 17, 2012

Interesting Clipping #1

I spend a lot of time browsing the Ambler Gazette, a weekly newspaper for an area of Montgomery County, Pennsylvania, for any mention of or relation to some of my ancestors who are indeed frequently mentioned in it. In the process of this, I also wind up coming across interesting articles and ads that I feel like sharing, even though they have nothing to do with my ancestors, so I decided to start posting them here.

Here's an ad from January 21, 1904, page 6:

"Every woman should have a Savings Account. Many women need a Checking Account. Special attention to the comfort and convenience of women here.
[...]
The Albertson Trust and Safe Deposit Co. Norristown, PA."
This certainly reflects the first-wave feminism that was occurring around this time, in the push for woman's rights, particularly the right to vote. It's fascinating to see a contemporary example of the growing shift in society's attitude towards women.

Tuesday, October 23, 2012

1918 Flu Pandemic

I'd like to highlight once again how you can use newspaper reports of what was going on in your ancestor's world even if there are no specific mentions of them. Recently, I wanted to know more about the 1918 Flu Pandemic that swept the world, infecting some 500 million people and killing somewhere between 20 and 50 million, and how it influenced my ancestors and their local communities. I already knew that none of my ancestors were reported in any (accessible) papers as ill during the time and none died in 1918 either. I do have one ancestor who died in Alabama in January 1919 and I am waiting on his death certificate to tell me if it was the flu. Though it was mostly waning by that point, you never know.

But for this, I focused primarily on the Ambler Gazette, a local newspaper in Montgomery County, Pennsylvania, just outside Philadelphia. The Fallows branch of my tree already had numerous mentions in the society section of this paper so I knew that this paper would give me a good picture of their community during the flu pandemic.

First, some background. At the time, it was known as the Spanish Flu because this particular epidemic was thought to have come from Spain. It's now believed that it began amidst the war, at a hospital camp in Étaples, France, spreading quickly among soldiers and staff. There had been precursors among birds and pigs, which highlights how easily bird flu and swine flu can mutate to infect humans, something we still fear today. From Europe, it spread outwards to Asia, Africa, South America, North America, and even the Arctic and remote islands. On July 22, Philadelphia public health officials issued a warning about the Spanish Influenza and in August, Boston was hit hard by it, arriving first at the docks. By late September, it was spreading to the rest of the country but Philadelphia went on with their scheduled Liberty Loan Drive Parade on September 28th, in support of the war effort. Afterwards, there were 635 new cases of the flu in Philadelphia and on October 6th, there were 289 flu related deaths reported for a single day.

Philly was a stone's throw away from the Fallows' East Willow Grove Ave home in Wyndmoor, Montgomery County and their daughter and son-in-law, the Godshalls, were just across the Philly border at 227 E Durham Street. But what was going on in their neighborhood? How was the community and local government handling it? I turned to the Ambler Gazette, which was issued weekly on Thursdays. This meant that the first mentions of the flu weren't ground breaking, since people probably would have read about it first in other, daily papers. At first, there were only a few mentions of individual cases reported on September 26, before the Parade in Philadelphia, but at this point, it did not seem like a huge concern to anyone. Indeed, even as late as October 3rd, Ambler was still planning to go forward with it's own Liberty Loan Drive Parade on October 12 (left), despite reports of other, smaller, local events being postponed or cancelled in the area and the nearby town of Norristown in the "throes of epidemic" (below).


Finally, a week later on October 10th, Ambler had to admit that the parade needed to be cancelled. In the clipping below and right, also including a report from Wyndmoor, they announce:
"Owing to the prevalence of the epidemic, it has been considered prudent to cancel all plans for the public demonstration and parade in Ambler on next Saturday afternoon, Columbus day, designated by President Wilson as Liberty Loan day."
In the account of Wyndmoor, though there is no mention of my ancestors in particular, you can see there are a number of reports of illnesses and the announcement of the closure of churches and schools. This was significant for my ancestors since they were very involved in their church activities and my great grandmother (from this family) had been a teacher in Wyndmoor before her marriage and still occasionally substituted afterwards. Whether she was substituting at that specific time, I'm not sure. She did have a two year old son, (my grandpop!) at the time so I'm guessing not, but she would have known much of the staff at the Wyndmoor Public School.

The mention of Dorothy Unruh's illness is significant as well since they were neighbors of the Fallows. And yes, Unruh is spelled correctly. It's a weird name, I know, but don't laugh because they were prominent land owners in the area and pretty wealthy.

Also on the 10th, information provided by Dr. Karl Schaffle in Massachusetts was printed in the Ambler Gazette with good advice about prevention and preparation, shown below. The Red Cross made notices as well (below) about the war effort and an order for 1800 influenza masks. Although the information about the Ambler parade being cancelled had obviously not yet reached them, note how Red Cross members were expected to participate in the demonstration despite the danger.

 

Wyndmoor was certainly not the only town shutting down. Most nearby areas, such as Flourtown or Horsham, were also closing churches and schools. It must have been worrying just to go out for necessary groceries. Would such a simple act cost you your life? Or the life of those you loved? At first, I was surprised when I realized that one of the numerous mentions of my ancestors going on one of their many vacations was right in the midst of all this. On October 17th, the Wyndmoor section of the paper writes:
"Mr. and Mrs. Harry Fallows are spending some time at Lake Hopatcong."
In the clipping to the right, you can see how right along side this report, there are also several announcements of illness and death related to the flu and shocking accounts of hundreds of bodies not yet buried laid out in a cemetery because there was no where else to put them and they couldn't be buried fast enough. Why on earth would my ancestors go on vacation in the middle of all this? It's hardly a time to kick back, relax, and enjoy yourself. I can only imagine that were trying to escape the risk of infection. Lake Hopatcong is a rural area where there was probably less contact with people and therefore a lower threat. Indeed, people were being advised to avoid crowded, public areas and what better way to avoid that than to spend some time at a remote lake? With that line of thinking, I'm actually surprised they didn't take their daughter, son-in-law, and toddler grandson with them.

In the same week, the Massachusetts Department of Health issued information about avoidance and treatment. Some of it, as you can see to the left, is not very dissimilar to the advice circulated regarding the more recent swine flu outbreak.

Riddled throughout all these articles are countless mentions of the names of the ill and dead. The search function on the Ambler Gazette initially highlights the words you're searching for in red (example below) and after searching merely for "influenza", some of the images of each sheet of paper are literally covered in red highlight. By this point, I was definitely getting an understanding of just how much this must have influenced my ancestors in the area, even if they were not infected themselves (and it's possible they were but it simply wasn't reported in the paper - if they were, they at least did not perish from it).

By the following week as reported on October 24th, we are starting to see more mentions of improvements and fewer new cases. There are still deaths and illness but there is light at the end of a very dark tunnel. Still, the Red Cross asks for donations of soups and other foods (right) to distribute to the sick.

Also printed on the 24th was an obvious attempt to keep fears at bay and prevent panic in yet another instructional advice article, shown to the left.
"Simply the Old Grip or La Grippe That Was Epidemic in 1889-1890".
I'm sure that was a great comfort to those with dead loved ones and did not sound patronizing at all (sense the sarcasm). It is true that it was certainly not the first flu epidemic (which went by many names including the Grip) but it did wind up being a more devastating case of it. The 1889-1890 influenza comparatively caused about one million deaths.

Finally, on October 31st (below), the Ambler Gazette reports more and more improvements and the Wyndmoor section notably has no mention of any new cases of the flu. It lists names of fatalities from their town in the last couple weeks, just one of the many areas of the sprawling suburbs of Philadelphia where there would be many more names. It also announced the reopening of two churches, one of which was the Grace Lutheran Church where my ancestors were members. Life was seemingly getting back to normal but with so many gone, it would never quite be the same. Below is an account from November 14th of how the deadly epidemic made orphans out of 50,000 children in Pennsylvania alone:


Never underestimate capitalism's ability to benefit from tragedy though. Below are examples of companies advertising treatments for the flu; amusingly, one of them is for plain old whiskey! And good old Vicks, still used today, cashed in big and had to report a lack of stock.



Of course none of these things will have saved lives, they just made the suffering a little easier. On October 19, Dr. C.Y. White in Philadelphia developed a vaccine and over 10,000 inoculations were given out through the Philadelphia Board of Health. Whether this played a significant role in reducing the spread of the disease in Philly is still debated. Numbers did decrease afterwards but some believe they would have done so naturally anyway at that point as the virus had run it's course.

And remember, this epidemic was spread worldwide so it's likely your own ancestors were somehow influenced by it as well, even if it was only indirectly. Don't overlook this important yet often forgotten part of history. The hardest part is finding the right newspaper for your ancestor's local area but if you're like me and you've already got your source and are looking for new ways to use it to find new information, this should yield fascinating results. Happy searching!

Sources:
Influenza Strikes: The Great Pandemic
City Snapshots: Philadelphia. Influenza 1918
Timeline. Influenza 1918
1918 flu pandemic
Access Pennsylvania Digital Repository